Why A Psychology of "Green Leadership” is a need for companies

It is an era where everything is looking to be more efficient, greener and sustainable. In an environment like that, a company with a Green Leadership can move mountains. People have too many choices, employees always seek better working environments, and customers are on the lookout for better prices. Improving leadership skills has become a  necessity for career development in current work environment. In addition, global challenges like climate change, biodiversity loss, over-consumption, obesity, poverty, population growth and geopolitical changes, are in the rise and converging in ways result in increased economic and political tensions around the world. 


A green leadership trend emerging in the business sector seems to be the ultimate solution. It

 suppose to provide global perspective and focus on providing solutions for real needs in society. There are six major trends that can support companies that want to become global green; heroes, connectivity, crowd development, transparency, dematerialization, and a  better life. 




Heroes

This is the most popular green trend of the century. This era of heroes focus on companies that can help us live a sustainable life. The new green companies will use sustainability to drive increased revenues and innovation, they will also attract a new generation top students around the world that want to help create a better society. The CEO and the board are responsible for green strategies. 


Connectivity

The society is getting more and more connected and the world is getting smaller. The companies with a green perspective have more opportunities to gather required information. 


Crowd Development

Crowd development is the latest trend that changes  how  businesses are operated and trigger solutions to change the world. These digital tools allow people to work on the same documents regardless of time zones and office hours. All of a sudden national borders, age and titles matters less than the concrete contributions to a project.


Transparency

Over the past couple of years, the world became much more transparent than it was few years ago. Data that was hidden from public for many years, suddenly became available in the open. In the 21st century people will not buy a product based on the price alone. Sustainable marketing will make people aware of the fact that they can help create a better society by choosing products from 21st century green companies. With the help of smart phones people will also have an opportunity to brag about their purchases, giving companies a golden possibility of expanding their customer base. 

JLanka wins AREA Green Leadership Award 2014

Asia Responsible Entrepreneurship Awards (AREA) honor deserving enterprises in the field of corporate responsibility.   Projects that demonstrate the enterprise’s leadership, sincerity and on-going commitment in incorporating ethical values, compliance with legal requirements, respect for individuals, involvement in communities and protection of the environment into the way they do business are being honored. JLanka project titled “Towards a Greener Sri Lanka” won this award and have placed their name in the list of winners among the world leaders like HSBC, Loreal, LG, Holcim and Carlsberg.